vml data driven video
vml data driven video
vml data driven video
vml data driven video
Increasing engagement through dynamic data driven video
A secondary part of my role at VML Technology (alongside the product design work) was the ideation and creation of data-driven video experiences for clients and also creating POC projects and use cases to assist with marketing, sales demos and investment.
Client INDUSTRIES
Financial Services
Media & Entertainment
Pharma
E-Commerce
Government/Public Sector
Charity
Increasing engagement through dynamic data driven video
A secondary part of my role at VML Technology (alongside the product design work) was the ideation and creation of data-driven video experiences for clients and also creating POC projects and use cases to assist with marketing, sales demos and investment.
Client INDUSTRIES
Financial Services
Media & Entertainment
Pharma
E-Commerce
Government/Public Sector
Charity
Increasing engagement through dynamic data driven video
A secondary part of my role at VML Technology (alongside the product design work) was the ideation and creation of data-driven video experiences for clients and also creating POC projects and use cases to assist with marketing, sales demos and investment.
Client INDUSTRIES
Financial Services
Media & Entertainment
Pharma
E-Commerce
Government/Public Sector
Charity
Increasing engagement through dynamic data driven video
A secondary part of my role at VML Technology (alongside the product design work) was the ideation and creation of data-driven video experiences for clients and also creating POC projects and use cases to assist with marketing, sales demos and investment.
Client INDUSTRIES
Financial Services
Media & Entertainment
Pharma
E-Commerce
Government/Public Sector
Charity
Overview
Video Markup Language (VML) enables organisations to build data enriched, personalised video experiences without compromising the security of organisational or viewer data.
Through the use of polls, questionnaires and calls-to-action, organisations can strategically increase engagement while collecting research and learning about viewer preferences. Based on each user’s interactions, video sequences can adapt in real-time to optimise the individual viewer experience.
The Challenge
The VML studio is a work in progress and whilst there is an MVP version that the design team could work with, it was not available to clients. VML Studio is going to be a self-service solution to enable organisations to build their own VML powered content.
However until this product is ready it is up to myself and the rest of the design team to manually service these customers in creating and building the VML data driven videos for them to distribute.
This requires close collaboration with each client to understand their needs and ensure the solution drives engagement.
Being a start-up business, there's also a need to create use cases and proofs of concept (POCs) to demonstrate the value of VML to prospective clients. This involves a significant amount of work in conceptualising how VML can address client needs and drive sales.
My Role
The process of creation varies from client to client depending on the complexity of their needs. My role in the creation process spans across the following things:
✴ Idea generation with the client
✴ Creating custom ‘widgets’ (using customer assets where available)
✴ High Fidelity Storyboards (to get approval before building)
✴ Creating proof of concepts either using JSON or After Effects
✴ Building VML projects using the VML Studio
✴ Writing JSON snippets to add features that aren’t available in the MVP Studio
✴ Editing the JSON to link data to the videos
Overview
Video Markup Language (VML) enables organisations to build data enriched, personalised video experiences without compromising the security of organisational or viewer data.
Through the use of polls, questionnaires and calls-to-action, organisations can strategically increase engagement while collecting research and learning about viewer preferences. Based on each user’s interactions, video sequences can adapt in real-time to optimise the individual viewer experience.
The Challenge
The VML studio is a work in progress and whilst there is an MVP version that the design team could work with, it was not available to clients. VML Studio is going to be a self-service solution to enable organisations to build their own VML powered content.
However until this product is ready it is up to myself and the rest of the design team to manually service these customers in creating and building the VML data driven videos for them to distribute.
This requires close collaboration with each client to understand their needs and ensure the solution drives engagement.
Being a start-up business, there's also a need to create use cases and proofs of concept (POCs) to demonstrate the value of VML to prospective clients. This involves a significant amount of work in conceptualising how VML can address client needs and drive sales.
My Role
The process of creation varies from client to client depending on the complexity of their needs. My role in the creation process spans across the following things:
Idea generation with the client
Creating custom ‘widgets’ (using customer assets where available)
High Fidelity Storyboards (to get approval before building)
Creating proof of concepts either using JSON or After Effects
Building VML projects using the VML Studio
Writing JSON snippets to add features that aren’t available in the MVP Studio
Editing the JSON to link data to the videos
Overview
Video Markup Language (VML) enables organisations to build data enriched, personalised video experiences without compromising the security of organisational or viewer data.
Through the use of polls, questionnaires and calls-to-action, organisations can strategically increase engagement while collecting research and learning about viewer preferences. Based on each user’s interactions, video sequences can adapt in real-time to optimise the individual viewer experience.
The Challenge
The VML studio is a work in progress and whilst there is an MVP version that the design team could work with, it was not available to clients. VML Studio is going to be a self-service solution to enable organisations to build their own VML powered content.
However until this product is ready it is up to myself and the rest of the design team to manually service these customers in creating and building the VML data driven videos for them to distribute.
This requires close collaboration with each client to understand their needs and ensure the solution drives engagement.
Being a start-up business, there's also a need to create use cases and proofs of concept (POCs) to demonstrate the value of VML to prospective clients. This involves a significant amount of work in conceptualising how VML can address client needs and drive sales.
My Role
The process of creation varies from client to client depending on the complexity of their needs. My role in the creation process spans across the following things:
Idea generation with the client
Creating custom ‘widgets’ (using customer assets where available)
High Fidelity Storyboards (to get approval before building)
Creating proof of concepts either using JSON or After Effects
Building VML projects using the VML Studio
Writing JSON snippets to add features that aren’t available in the MVP Studio
Editing the JSON to link data to the videos
Overview
Video Markup Language (VML) enables organisations to build data enriched, personalised video experiences without compromising the security of organisational or viewer data.
Through the use of polls, questionnaires and calls-to-action, organisations can strategically increase engagement while collecting research and learning about viewer preferences. Based on each user’s interactions, video sequences can adapt in real-time to optimise the individual viewer experience.
The Challenge
The VML studio is a work in progress and whilst there is an MVP version that the design team could work with, it was not available to clients. VML Studio is going to be a self-service solution to enable organisations to build their own VML powered content.
However until this product is ready it is up to myself and the rest of the design team to manually service these customers in creating and building the VML data driven videos for them to distribute.
This requires close collaboration with each client to understand their needs and ensure the solution drives engagement.
Being a start-up business, there's also a need to create use cases and proofs of concept (POCs) to demonstrate the value of VML to prospective clients. This involves a significant amount of work in conceptualising how VML can address client needs and drive sales.
My Role
The process of creation varies from client to client depending on the complexity of their needs. My role in the creation process spans across the following things:
✴ Idea generation with the client
✴ Creating custom ‘widgets’ (using customer assets where available)
✴ High Fidelity Storyboards (to get approval before building)
✴ Creating proof of concepts either using JSON or After Effects
✴ Building VML projects using the VML Studio
✴ Writing JSON snippets to add features that aren’t available in the MVP Studio
✴ Editing the JSON to link data to the videos
VML Widget Examples (interactive elements we layer over video)
Video Use Case Examples
Fundraising
Event Promotion
Onboarding
Career Development
Customer Outreach
Patient Awareness
Explanation of Benefits
Webinar Consumption
+ More
Disclaimer: To avoid showing client projects without their permission, all the examples I am showing in this case study were proof of concepts created by myself and are not connected to any live projects.
Video Use Case Examples
Fundraising
Event Promotion
Onboarding
Career Development
Customer Outreach
Patient Awareness
Explanation of Benefits
Webinar Consumption
+ More
Disclaimer: To avoid showing client projects without their permission, all the examples I am showing in this case study were proof of concepts created by myself and are not connected to any live projects.
Video Use Case Examples
Fundraising
Event Promotion
Onboarding
Career Development
Customer Outreach
Patient Awareness
Explanation of Benefits
Webinar Consumption
+ More
Disclaimer: To avoid showing client projects without their permission, all the examples I am showing in this case study were proof of concepts created by myself and are not connected to any live projects.
Video Use Case Examples
Fundraising
Event Promotion
Onboarding
Career Development
Customer Outreach
Patient Awareness
Explanation of Benefits
Webinar Consumption
+ More
Disclaimer: To avoid showing client projects without their permission, all the examples I am showing in this case study were proof of concepts created by myself and are not connected to any live projects.
Example Customer Use-Cases
Measuring Success
The team successfully created multiple VML video experiences for one of our Pharma clients, covering various aspects of customer interaction such as onboarding, benefits explanation, enrolment, wellbeing promotion, and prescription benefits.
The engagement analytics reveal significant improvements across various metrics:
80%
Average Completion Rate
More members are watching the videos in their entirety.
65%
In-Video Engagement
Viewers are actively interacting with the content while watching.
55%
Online Registration
Higher conversion rate of viewers into registered members.
59%
Call Centre Costs
Reduced the need for members to seek assistance through traditional channels.
These metrics collectively demonstrate the success of the VML implementation in improving customer engagement, reducing costs, and driving desired actions such as online registration.
Measuring Success
The team successfully created multiple VML video experiences for one of our Pharma clients, covering various aspects of customer interaction such as onboarding, benefits explanation, enrolment, wellbeing promotion, and prescription benefits.
The engagement analytics reveal significant improvements across various metrics:
80%
Average Completion Rate
More members are watching the videos in their entirety.
65%
In-Video Engagement
Viewers are actively interacting with the content while watching.
55%
Online Registration
Higher conversion rate of viewers into registered members.
59%
Call Centre Costs
Reduced the need for members to seek assistance through traditional channels.
These metrics collectively demonstrate the success of the VML implementation in improving customer engagement, reducing costs, and driving desired actions such as online registration.
Measuring Success
The team successfully created multiple VML video experiences for one of our Pharma clients, covering various aspects of customer interaction such as onboarding, benefits explanation, enrolment, wellbeing promotion, and prescription benefits.
The engagement analytics reveal significant improvements across various metrics:
80%
Average Completion Rate
More members are watching the videos in their entirety.
65%
In-Video Engagement
Viewers are actively interacting with the content while watching.
55%
Online Registration
Higher conversion rate of viewers into registered members.
59%
Call Centre Costs
Reduced the need for members to seek assistance through traditional channels.
These metrics collectively demonstrate the success of the VML implementation in improving customer engagement, reducing costs, and driving desired actions such as online registration.
Measuring Success
The team successfully created multiple VML video experiences for one of our Pharma clients, covering various aspects of customer interaction such as onboarding, benefits explanation, enrolment, wellbeing promotion, and prescription benefits.
The engagement analytics reveal significant improvements across various metrics:
80%
Average Completion Rate
More members are watching the videos in their entirety.
65%
In-Video Engagement
Viewers are actively interacting with the content while watching.
55%
Online Registration
Higher conversion rate of viewers into registered members.
59%
Call Centre Costs
Reduced the need for members to seek assistance through traditional channels.
These metrics collectively demonstrate the success of the VML implementation in improving customer engagement, reducing costs, and driving desired actions such as online registration.
aynsley longridge
Please don't hesitate to get in touch!
aynsley longridge
Please don't hesitate to get in touch!
aynsley longridge
Please don't hesitate to get in touch!